New Energy Internet Economy

cavo c1.thumbnail New Energy Internet Economy

We exspected the internet to play an increasing role in cutting energy,the future internet represents THE big business opportunity for researchers and corporations by new economic models and create marketing opportunities where they will make profits by reducing CO2 emissions. Growth in the” Internet Economy” can cut energy consumption in two important ways, one, the IT sector consumes less energy than traditional manufacturing, so growth in this sector engenders less incremental energy use, two, the internet economy appears to be increasing efficiency in every sector of the real economy,the more visible aspect is less paper and transportation.

This is a time when the internet economy is expected to grow everywhere and when the internet is expected to be used to directly save energy through all the users.In the same way that the internet changed the way that people exchange information, the emergence of distributed energy resources and continued expansion of demand management programs will significantly change the energy delivery model and necessarily the marketing methods thereby engendered.

Impact of e-commerce on energy and the environment remains the most comprehensive analyses to date on the nature and scope of the internet’s effect on energy consumption and gas emissions. If companies ,or services firms, put their stores and offices on the internet, rather than constructing new retail buildings it would represent an internet structural gain and they would have used the internet to more effectively manage their existing supply chain, it would be an efficiency gain,E.g. :

• replacing commuting with telecommuting
• replacing shopping with teleshopping
• replacing air travel with teleconferencing
• enabling digital transmission or e-materialization of a variety of goods that
are today shipped by truck, train and plane, including formerly printed
material, software, construction materials, and the like
• improving the efficiency of the supply chain
• increasing the capacity utilisation of the entire transportation system

A minute spent traveling uses 8 to 12 times as much energy, respectively, as a minute spent in service buildings or at home . Moreover, one’s home is always using a fair amount of energy, even when one is traveling. Whereas ,the family car uses energy only when it is being driven . Therefore, the incremental energy benefit of spending an extra minute online rather than traveling is even greater than 12 to 1 . Heavy internet users spend less time driving than average so use less energy . A war for access to energy sources has started .

Unconventional marketing weapon

m5 Unconventional marketing weapon

Internet is not a place of warriors and cannibals; it is a place for market men and women, a space for workers, millions and millions of workers and students. More and more unconventional marketing weapons used in the net are not a secret for people who want to improve Web profit tactics. For example, binaural beats may influence the functions of the brain in addition to those related to hearings. This phenomenon is called frequency following response. The concept is that if one receives a stimulus with a frequency in the range of brainwaves, the predominant brainwave frequency is said to be likely to move towards the frequency of the stimulus process called entrainment binaural beats that have been credibly documented to entrain brainwave rhythms, according to the frequency following response, at various sites in the brain.

What are binaural beats?

Binaural brain or brainwave produces a phenomenon resulting in low frequency pulsations in the loudness of a perceived sound when two tones at slightly different frequencies are presented separately, one to each of a subject’s ears, using computer stereo or headphone, the brain is focusing on the world outside itself, or dealing with concrete, specific problems.

Electromagnetic signals from cell phones can change your brainwaves and behavior, e.g. Alpha waves fluctuate at a rate of 8 (eight) to 12 (twelve) cycles per second (Hertz). These brainwaves reflect a person’s state of arousal and attention.

Alpha waves are generally regarded as an indicator of reduced mental effort, or mind wandering.

However this conventional view is perhaps an oversimplification. The Alpha wave is really regulating the shift of attention between external and internal inputs. Alpha waves increase in power when a person shifts his or her consciousness of the external world to internal thoughts; they also are the key brainwave signatures of sleep. When a person talks, their beta brainwave range naturally increases. To becoming more social, an increase in beta brainwaves may be the ticket. In most people, an increase in beta activity boosts conversational energy and ability to keep conversation going. I have had personal experiences in the high beta brainwave range and you are more social period or skyrocket your enthusiasm and motivation to a whole exciting level, and permanently stop procrastination.

Some companies will work on to creating new forms of measurement and metrics from a neuro-scientific perspective in order to be able to exert any control over viewers’ brains and applying brainwave research to advertising, programming and messaging to know what specific components of the ads people pay attention and what makes the ads effective.

Brainwave type

Delta 0.1 – 3 Hz deep sleep, lucid dreaming, increased immune functions, hypnosis Theta 3 – 8 Hz deep relaxation, meditation, increased memory, focus, creativity, lucid dreaming, hypnagogic state Alpha 8 – 12 Hz light relaxation, “super learning”, positive thinking Low Beta 12 – 15 Hz relaxed focus, improved attentive abilities Midrange Beta 15 – 18 Hz increase mental ability, focus, alertness, IQ High Beta above 18 Hz fully awake, normal state of alertness, stress and anxiety Gamma 40 Hz associated with information-rich task processing and high-level information processing .

 

Internet Marketing

m1 Internet Marketing

This article is truly provides by Mike Beirne


As marketers add more e-mail and other digital outreach to their campaigns, offline media continues to be an important ingredient in the mix, according to a study released this week by the Direct Marketing Association.

The study, called The Integrated Marketing Media Mix, found that 75.4% of campaigns used direct mail, which generated 29% of the revenue. The leading medium was e-mail, which was used in 79.1% of campaigns and accounted for 21.6% of revenue generated.

“Even as marketers are bringing more digital media into their integrated campaigns, traditional media remain a core component of the marketing mix,” Yoram Wurmser, a research manager at DMA, New York, said in a statement. “What we see in our research is that digital media ranging from the firmly established e-mail to the nascent mobile marketing channels are complementing, not replacing, direct mail, telephone, events and direct response broadcast advertisements.”

Indeed, five out of the top six shares of the direct marketing budget went to offline media like direct mail, catalog, direct response TV and radio, events and telephone. E-mail was the only digital medium to break into the top five, coming in second with 11.3% of the budget.

When asked about how their media mix has changed over the past three years, 75.8% of respondents said they are using more e-mail; 61.1% are delving into more online video, and 62.9% included more search engine marketing into their media buys.

Regarding future media usage, marketers indicated they expect digital’s share will increase, along with a steady reliance on offline media. Eighty-one percent project an increase in e-mail usage. More digital tools are expected to be included in marketing campaigns, such as search engine marketing, online video, banner/pop-up ads and mobile.

Other key findings show that digital media scored high in return on investment, generating almost twice the revenue relative to its share of marketing spend. Business-to-business campaigns relied heavily on telephone solicitations and event marketing, while business-to-consumer initiatives relied more on direct response print ads and direct response TV and radio spots. B-to-C marketers collected 8.2% of their responses from campaigns staged at retail stores, compared with 1.1% for B-to-B marketers who had more success with e-mail (17.2% compared with 9.2%). Also, small companies with fewer than 100 employees were quicker than larger companies to adopt new media, particularly real simple syndication (RSS) feeds, blogs and social networking sites.