Directory management or reputation management online in 2011 will be a defining feature of online life for all internet users around the globe, if not well manage can cause big money lost in irreparable damage to your business goodwill, corporate and personal reputation especially for the young persons.More user today take care to the reputation management in order to reporting on those actions and opinions and especially reacting fast to that report creating a feedback loop.In 2010 management reputation online monitoring to the bigger search engines has increased 57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006.
According to PewResearchCenter Publications the youg adults are the most active online reputation managers in several dimensions. When compared with older users, they more often customize what they share and whom they share it with.
Those ages 18-29 are more likely than older adults to say:
- They take steps to limit the amount of personal information available about them online — 44% of young adult internet users say this, compared with 33% of internet users between ages 30-49, 25% of those ages 50-64 and 20% of those age 65 and older.
- They change privacy settings — 71% of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online. By comparison, just 55% of SNS users ages 50-64 have changed the default settings.
- They delete unwanted comments — 47% social networking users ages 18-29 have deleted comments that others have made on their profile, compared with just 29% of those ages 30-49 and 26% of those ages 50-64.
- g to They remove their name from photos — 41% of social networking users ages 18-29 say they have removed their name from photos that were tagged to identify them, compared with just 24% of SNS users ages 30-49 and
- only 18% of those ages 50-64.
If compared with more older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content. When asked how much of the time they think they can trust social networking sites like Facebook, MySpace and LinkedIn, 28% of SNS users ages 18-29 say “never.” By comparison, a smaller segment of older users express such cautious views; 19% of SNS users ages 30-49 and 14% of those ages 50-64 say they never trust these sites.