The goal of any website is to get as many people to pass through its virtual front doors as possible. It should come as no real surprise that the best way to get quality visitors to any site is through the search engines, which means web ranking becomes all-important, yes i know the social media get more and more traffic, but most of this traffic is fake or artificial, look for example the uge quantity of fake positive comments in TripAdvisor.com, like i was write in my last comment to the blog of Dan Graziano TripAdvisor has come under fire in recent years for 70% of fake reviews on its website, but many travelers visitor still see the platform as the industry’s leading place for “real” information about a hotel or destination. So this social media like many othe give fake information and Google cannot control that. This requires for the owner of the website to really concentrate on search engine placement service in order for their web ranking to increase, with unique content often used to attain that goal. According to SenatorClub.net leader in luxury concierge online service the use of relevant keywords throughout that content is often the key to success, but it was also a way for some owners to drive targeted traffic to their sites using less than stellar methods.
It wasn’t so long ago that performing a search on GOOGLE would lead you to a site filled with nothing but garbage content. The articles on the pages were either written by a non-English speaking person or stolen from other sources and passed through spinner software in order to make them unique enough to pass through unnoticed. The problem facing sites that delivered quality content was that their web ranking suffered at the hands of these junk sites. GOOGLE recognized the issue and made changes to their search algorithms in order to weed out those sites. search engine recived a grade of 76 out 100. GOOGLE continues to rank highest, but in 2013 satisfaction with the engine fell 6 percent because the social media platform create more artificial traffic with very low quality of inbound marketing and the inexpert visitor lost the conversion for unless informations.
The Penguin 2 update saw many of those lesser sites drop off the face of the earth virtually overnight, with sites that contained relevant, quality content attaining the ranking that they deserved. What searchers also started to notice were little pictures of the authors of that content appearing beside the search results at the top. While not everyone knew what that meant right away, it became clear that Author Rank was going to become increasingly important when trying to maintain a high web ranking. Is the internet marketing war author bio vs. in-content.
The introduction of Author rank has more and more users scrambling to create an author bio that they can attach to their content. It is becoming more and more apparent that the cream rises to the top in terms of web content, which is why those authors that regularly create excellent written work are beginning to feature so prominently at the top of the rankings on GOOGLE. The fact is, the whole idea of the web ranking system was to ensure that the best sites made it to the top, which wasn’t happening when the system was being somewhat circumvented.
The Author Rank is still very much in its early stages, but it is already quite clear the effect that it is having on searches and web ranking. Content is still an incredibly important part of any basic inbound marketing and optimization strategy, but the addition of an author bio can help put a face to the great content that previously remained faceless. The ability to become a familiar face online, whilst also delivering content that that sets you up as an authority in your niche, will only help a website in the coming years. Content will always be king on the internet, but now the king has a face.