Unconventional marketing weapon

Internet is not a place of warriors and cannibals; it is a place for market men and women, a space for workers, millions and millions of workers and students. More and more unconventional marketing weapons used in the net are not a secret for people who want to improve Web profit tactics. For example, binaural beats may influence the functions of the brain in addition to those related to hearings. This phenomenon is called frequency following response. The concept is that if one receives a stimulus with a frequency in the range of brainwaves, the predominant brainwave frequency is said to be likely to move towards the frequency of the stimulus process called entrainment binaural beats that have been credibly documented to entrain brainwave rhythms, according to the frequency following response, at various sites in the brain.

What are binaural beats?

Binaural brain or brainwave produces a phenomenon resulting in low frequency pulsations in the loudness of a perceived sound when two tones at slightly different frequencies are presented separately, one to each of a subject’s ears, using computer stereo or headphone, the brain is focusing on the world outside itself, or dealing with concrete, specific problems.

Electromagnetic signals from cell phones can change your brainwaves and behavior, e.g. Alpha waves fluctuate at a rate of 8 (eight) to 12 (twelve) cycles per second (Hertz). These brainwaves reflect a person’s state of arousal and attention.

Alpha waves are generally regarded as an indicator of reduced mental effort, or mind wandering.

However this conventional view is perhaps an oversimplification. The Alpha wave is really regulating the shift of attention between external and internal inputs. Alpha waves increase in power when a person shifts his or her consciousness of the external world to internal thoughts; they also are the key brainwave signatures of sleep. When a person talks, their beta brainwave range naturally increases. To becoming more social, an increase in beta brainwaves may be the ticket. In most people, an increase in beta activity boosts conversational energy and ability to keep conversation going. I have had personal experiences in the high beta brainwave range and you are more social period or skyrocket your enthusiasm and motivation to a whole exciting level, and permanently stop procrastination.

Some companies will work on to creating new forms of measurement and metrics from a neuro-scientific perspective in order to be able to exert any control over viewers’ brains and applying brainwave research to advertising, programming and messaging to know what specific components of the ads people pay attention and what makes the ads effective.

Brainwave type

Delta 0.1 - 3 Hz deep sleep, lucid dreaming, increased immune functions, hypnosis Theta 3 - 8 Hz deep relaxation, meditation, increased memory, focus, creativity, lucid dreaming, hypnagogic state Alpha 8 - 12 Hz light relaxation, “super learning”, positive thinking Low Beta 12 - 15 Hz relaxed focus, improved attentive abilities Midrange Beta 15 - 18 Hz increase mental ability, focus, alertness, IQ High Beta above 18 Hz fully awake, normal state of alertness, stress and anxiety Gamma 40 Hz associated with information-rich task processing and high-level information processing .

 

Internet Marketing

internet marketing web and rank

This article is truly provides by Mike Beirne


As marketers add more e-mail and other digital outreach to their campaigns, offline media continues to be an important ingredient in the mix, according to a study released this week by the Direct Marketing Association.

The study, called The Integrated Marketing Media Mix, found that 75.4% of campaigns used direct mail, which generated 29% of the revenue. The leading medium was e-mail, which was used in 79.1% of campaigns and accounted for 21.6% of revenue generated.

“Even as marketers are bringing more digital media into their integrated campaigns, traditional media remain a core component of the marketing mix,” Yoram Wurmser, a research manager at DMA, New York, said in a statement. “What we see in our research is that digital media ranging from the firmly established e-mail to the nascent mobile marketing channels are complementing, not replacing, direct mail, telephone, events and direct response broadcast advertisements.”

Indeed, five out of the top six shares of the direct marketing budget went to offline media like direct mail, catalog, direct response TV and radio, events and telephone. E-mail was the only digital medium to break into the top five, coming in second with 11.3% of the budget.

When asked about how their media mix has changed over the past three years, 75.8% of respondents said they are using more e-mail; 61.1% are delving into more online video, and 62.9% included more search engine marketing into their media buys.

Regarding future media usage, marketers indicated they expect digital’s share will increase, along with a steady reliance on offline media. Eighty-one percent project an increase in e-mail usage. More digital tools are expected to be included in marketing campaigns, such as search engine marketing, online video, banner/pop-up ads and mobile.

Other key findings show that digital media scored high in return on investment, generating almost twice the revenue relative to its share of marketing spend. Business-to-business campaigns relied heavily on telephone solicitations and event marketing, while business-to-consumer initiatives relied more on direct response print ads and direct response TV and radio spots. B-to-C marketers collected 8.2% of their responses from campaigns staged at retail stores, compared with 1.1% for B-to-B marketers who had more success with e-mail (17.2% compared with 9.2%). Also, small companies with fewer than 100 employees were quicker than larger companies to adopt new media, particularly real simple syndication (RSS) feeds, blogs and social networking sites.

Get Contextually Linked

webandrank.com articleFOR ALL COMMON WEB USER LIKE YOU

After spending many days in Search Engine Placement for your website you will be happy to know how  words and phrases can organized into contextual categories,paths, and semantic URLs LinkedWords is a new approach to contextually organize the information on the web. Initially  invented by Oleg Lazarov, part of Intelum, a private entrepreneurial group of e-business brainstormers and inventors since 1995, it now has PR and marketing offices located in Mountain View, California and is part of the publicly traded company EXIM Internet Group, Inc. (OTC:EXGN), which maintains an IT center in Europe. Through its innovative and one of the biggest web contextual platform, it provides web publishers with a unique way to do grammatical, meaningful and contextual hyper-linking of words, phrases and whole sentences within their content. Doing contextual hyper-linked words across millions of web pages, documents and content areas  help common users contextually find the information they look for at the right time and place, just on demand , the only place on the web where you can create contextual listing . LikedWords help you to drive target traffic , get the target information that you look for,can create as many site listing targeted , results are show to you at the right place and time when you really need it , your site can obtain ten of thousands higly relevant inbound link direct to your site for free and build a solid long term popularity and in additionally human editor will approve it .You can list your site under many keyword as the number of the keyword key phrases and sentence so you can link back from your page content page .This site put your keyword/phrase online inside to a contextual semantic listing more easy and effective way to spread your information to the netin order to become more contextually visible , findable, and visited when other web sites link to the same words from other content areas with the same context  and is all free open for all type and size of websites and is not showing java contextual ads based on the context of a given page . All web masters who want to improve the visibility and increase the targeted traffic of their websites, must make as many as possible contextual links through LinkedWords .

WaRBlog

Search and Give result by Microsoft

search and live web AND RANK LTDGoogle and Amazon.com are still racking up annual growth rates in the 30-40 per cent range and Microsoft launches the new strategy ” Charity for searching” Microsoft will donate money (a penny) each time some one use that page for searching . More then 100,000 schools and 900,000 non-profit organizations participating in the program and track the donations around the globe , users can also transform tickets they’ve earned playing games on Microsoft’s Live Search Club . The way to get peoples use Microsoft search engine is not really creative but is interesting to see how quick people can get organized and reach other people also you must be a legal resident of the 50 United States and District of Columbia , to participate in the Program you must have a Windows Live , Microsoft contracts with third parties including Philanthropic Research, Inc. for services related to its charitable donations through the Program , every time you use Search and Give to search the web, you earn a penny for your cause .

More traffic in Google less in Yahoo

Google traffic war blogHigh ranking traffic in Google,this april the traffic in Google passed the number of visitor to the search engine Yahoo for 141.1   million monthly unique visitors in front of 140.6 million unique visitors.For the first time Mr Google take the command  in the traffic rank . Google has long been the Internet’s leader in search and also with YouTube, but its audience has trailed Yahoo’s when counting other services such as e-mail and photo sharing. Mr G lead in Internet search traffic helps it charge more for advertisements displayed next to query results. The company’s advertising fees per search were as much as 70 percent higher than Yahoo’s at the end of last year. However, ComScore’s analysis shows that Yahoo still leads in page views, with 33.6 billion page views, higher than Google’s 28.7 billion page views. That suggests, Yahoo’s visitors  return more often and make  search  foe different key word .Behind Google and Yahoo, the top 10 Web destinations were, in descending order, the Web sites of Microsoft (NASDAQ: MSFT), AOL, Fox Interactive Media, eBay (NASDAQ: EBAY), Wikipedia, Amazon (NASDAQ: AMZN), the Ask network and Time Warner (excluding AOL) .  Yahoo on Sunday confirmed with Microsoft that it was not interested in pursuing an acquisition of all of the company but it remained open to pursuing any deal in the best interest of stockholders.

New Alexa.com ranking

How your web site or blog rank after the new Alexa Ranking system, will be much closer to what you asked for?

The new system aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users . Where they are anonimously computed to present the traffic rankings shown as the new Alexa Ranking . The three month change is obtained by matching up the current rank with its rank from the previous three months , perahaps Alexa removed the old rankings system . Related new rank listings can be ordered by popularity , user rating , alphabetically.
Peoples with Alexa Toolbar visit your site still one important source to feed the new algoritm so encouraging your readers to install the official Alexa toolbar, Sparky , webmaster are welcome to increase more your pages viewed by Alexa Toolbar users so multiple views on the same page by the same user on the same day are counted once for the new method.
The new rankings should better reflect the interests and surfing habits of the broader population of Web users and support you getting a better advertisement offer or increase your web authority.
Another advantage you get from Alexa new ranking is to provides the clear view of your web site and your competitors performance comparison and also whe the visitor come in yours pages for the first time and they saw your site no ranked
they would think that they’re the only one visiting the web site and very few else did. This can affect your sell and popularity they just the site,but having a significant Alexa Rank can provide more reason for trust your products and services.
I think the new ranking is more reliable than previous one. Before the publisher can manipulate the ranking by just install the Alexa toolbar and visit the site many times to increase the ranking, but the new system have better calculation
about the factors like;demographic distribution,the amount of users who might not use the toolbar and geolocations.
I believe Alexa.com has finally understood that its ranking system, although which was a sort of industry standard, was not quite authentic because it was dependent only on its toolbar users.
Now you can easily compare your website’s performance and you should take into more consideration your audience for the right Web site monetization strategy.

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