Unconventional marketing weapon
Internet is not a place of warriors and cannibals; it is a place for market men and women, a space for workers, millions and millions of workers and students. More and more unconventional marketing weapons used in the net are not a secret for people who want to improve Web profit tactics. For example, binaural beats may influence the functions of the brain in addition to those related to hearings. This phenomenon is called frequency following response. The concept is that if one receives a stimulus with a frequency in the range of brainwaves, the predominant brainwave frequency is said to be likely to move towards the frequency of the stimulus process called entrainment binaural beats that have been credibly documented to entrain brainwave rhythms, according to the frequency following response, at various sites in the brain.
What are binaural beats?
Binaural brain or brainwave produces a phenomenon resulting in low frequency pulsations in the loudness of a perceived sound when two tones at slightly different frequencies are presented separately, one to each of a subject’s ears, using computer stereo or headphone, the brain is focusing on the world outside itself, or dealing with concrete, specific problems.
Electromagnetic signals from cell phones can change your brainwaves and behavior, e.g. Alpha waves fluctuate at a rate of 8 (eight) to 12 (twelve) cycles per second (Hertz). These brainwaves reflect a person’s state of arousal and attention.
Alpha waves are generally regarded as an indicator of reduced mental effort, or mind wandering.
However this conventional view is perhaps an oversimplification. The Alpha wave is really regulating the shift of attention between external and internal inputs. Alpha waves increase in power when a person shifts his or her consciousness of the external world to internal thoughts; they also are the key brainwave signatures of sleep. When a person talks, their beta brainwave range naturally increases. To becoming more social, an increase in beta brainwaves may be the ticket. In most people, an increase in beta activity boosts conversational energy and ability to keep conversation going. I have had personal experiences in the high beta brainwave range and you are more social period or skyrocket your enthusiasm and motivation to a whole exciting level, and permanently stop procrastination.
Some companies will work on to creating new forms of measurement and metrics from a neuro-scientific perspective in order to be able to exert any control over viewers’ brains and applying brainwave research to advertising, programming and messaging to know what specific components of the ads people pay attention and what makes the ads effective.
Brainwave type
Delta 0.1 - 3 Hz deep sleep, lucid dreaming, increased immune functions, hypnosis Theta 3 - 8 Hz deep relaxation, meditation, increased memory, focus, creativity, lucid dreaming, hypnagogic state Alpha 8 - 12 Hz light relaxation, “super learning”, positive thinking Low Beta 12 - 15 Hz relaxed focus, improved attentive abilities Midrange Beta 15 - 18 Hz increase mental ability, focus, alertness, IQ High Beta above 18 Hz fully awake, normal state of alertness, stress and anxiety Gamma 40 Hz associated with information-rich task processing and high-level information processing .
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Maya Says:
July 4th, 2008 at 11:31 pm
This article is quite interesting.Now I studied more things in my life,thank you;-) To make effort to brains and get the benefit for advertising,marketing,etc etc….I think soon enough it’ll be normal,in the world of external(reallity)and of internal(the computer)either.
Ellumbra Says:
July 7th, 2008 at 6:23 am
Scary to think that we are being manipulated beneath our awareness - I lnow that there have been serious studies, investigating the effects of colours, lighting conditions, placement etc. in supermarkets. Here perhaps is the extension into our cyber habits.
Fortunately I don’t have a credit card - so my only currency is endorsement.
Very interesting set of articles.
eunice Says:
July 8th, 2008 at 5:24 am
This is the first time I read such an insightful article! I’ve learnt something today. Hmm, so sometimes it’s really not up to how we think, it’s how we are manipulated unconsciously too!
Thanks for sharing!
Trisna Says:
July 9th, 2008 at 10:37 pm
I see… you taking this blogging thing into a serious matters, me too, but as much as i hate to say this, some ppl often told us to get a life… (pfffffttt)
anyway, i like your blog skin… cool name too WARblog
~^_^~
Cheerio!
Paul Says:
July 11th, 2008 at 5:05 pm
Binaurals are but one method of Brainwave Entrainment. I have always associated this technology with personal growth and something positive. That it could be used subversively is somewhat disconcerting. Thanks for posting this.
Philipe Says:
July 15th, 2008 at 3:31 pm
Thanks! They really did make a huge difference on our blog. I’ll add your feed to my Google Reader too.
Geen Attia Says:
July 15th, 2008 at 3:34 pm
Thanks, I hope that this will help me
Lamerre Says:
July 15th, 2008 at 3:35 pm
Great write up. All great suggestions that can be used on virtually all blogs.
Mixboy Says:
July 15th, 2008 at 3:41 pm
Does it really work? Does brainwave entrainment really work? Or is it just another gimmick?After all how can one thing offer so many benefits?
Bellaluna Says:
July 15th, 2008 at 3:44 pm
Great site! I never knew it existed till today and now you have my attention. You have some great advice and maybe I’ll learn something.
wblmom Says:
July 17th, 2008 at 2:58 pm
You know some people would mention things like this while ago, of course not in quite the depth you just did. Anyway people thought them nuts, but more and more I think are starting to realize it is not fiction it is a very true fact and a scary one.
I think your post on this is most awesome and I love your blog. Keep up the great work!
andrea galinato Says:
July 19th, 2008 at 9:43 am
which reminds me… anyone here heard of subliminal messages? I’ve always thought it was a myth until i read this blog… great site by the way… very insightful…
mike Says:
July 19th, 2008 at 12:31 pm
…tive and well reasoned. It all makes so much more sense when stripped of the mysticism that big business turns the operation of scientific truth into to defend vested interest based knowledge.Every business person needs to read this and get to grips with the new reality of world marketing.
luigibio Says:
July 20th, 2008 at 9:41 am
I’m appling these methods for my blog with good results, as you can see. Thank you.
Alex Says:
August 12th, 2008 at 7:53 pm
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
AlexM Says:
August 14th, 2008 at 12:51 pm
Your blog is interesting!
Keep up the good work!
Busby SEO Challenge Says:
August 18th, 2008 at 1:27 pm
i like the info
keep up the good work
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October 13th, 2008 at 4:50 am
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