Matt Cutts a software engineer for the massive search engine of Google takes up his New Year resolution early according to some of his Twitter tweets. It is difficult to try to read in what Matt Cutts means to SEO experts since to many SEO professionals “cloaking” can mean many different things. This is not such good news for Black Hat SEO experts either Google may not let Black Hat techniques work as much anymore and your website can suffer. SEO techniques this next year may fail to those using them. As you may or may not know us SEO professionals will find a way to become successful in making your website rank no matter how difficult it may be. There will be ways out there in this next year that will work and some that will not, try to keep that in mind.
Matt Cutts Twitter tweet said quote on quote “Google will more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users.” By Google’s definition of “cloaking” is “Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.
” As I said earlier some SEO tactics may use some of these techniques but many Black Hat methods have found ways around this idea of “cloaking”. Google goes on to say that “cloaking” is strictly forbidden in the Webmaster Guidelines and as the definition says your website can be removed from Google’s index if done so. This means you really should not be using any Black Hat methods that involve cloaking and Webandrank.com would not recommend it.