It is a little known fact that in 1990 Alan Emtage, Bill Heelan and J.Peter Deutsch created what is considered to be the first Internet search engine. They created a tool named Archie, which indexed FTP archives that allowed people to find specific files. The basic functions of this tool were contacting a server, requesting a list of files and making them searchable as local files (the basic functions of a search engine are web crawling, indexing and searching). The system became popular and spread from being a local tool to a net-work wide resource.
The next break through in search engine technology was the ability to index plain text documents through a system called Gopher (when you search the internet you do not search for files but for open pages of text). To accompany this new software a tool called Veronica’ was built to provide a keyword search of the titles of the Gopher listings.
The rise of the robots
Robot, is a commonly used term in search engine jargon but ‘what does it mean?’ Also known by names such as web crawler, ants, automatic indexes, bots, web spiders and web robots, it browsers the internet in a methodical, automated manner to provide up-to-date data. The data is used for indexing to improve web searches.
The first robot was called World Wide Web Wanderer and was used to count Web servers to measure the size of the Web; it later went on to form the first database of Web sites.
As it became obvious that the Web could make money the tools used to search the Internet would clearly become big business. To the dismay of its competitors along came Google in 1997, with its unique system of using inbound links to rank sites, to become the search engine king.
In the first quarter of 2008 Google made $5.19 billion, $3.40 billion coming from Google’s websites. This money game from advertising, and businesses would not spend this much if they did not benefit. It is considered these days that Google can make and break businesses.
SEO (Search Engine Optimization)
Although Google makes a lot of money through its sponsored links most of its searchers click on free/organic search results more than they do on paid ads. This is why SEO is so valuable in Internet marketing.
The market share Google holds is amazing, no more so than in the UK holding nearly 90% of the search market and controlling 36.55% of all traffic going to UK websites. It is financial suicide to not acknowledge the power of Google and try your hardest to harness its potential for your business. You have two options basically, pay for Google advertising or improve your web activity to include SEO techniques. There are many ways you can do this, utilizing the Social Media (twitter, facebook etc) and SEO copywriting are just two.