How to Choose an SEO Firm

how to choose a seo firm webandrank.thumbnail How to Choose an SEO FirmYou created a website and submitted it for indexing?. Did you forget how much competition there is online? And now you will do anything and pay anyone just to get exposure in the major search engines.

Many business owners contract the help of SEO firms to increase the ranking of their website. SEO simply means search engine optimisation and most good SEO firms should provide the following services; revamping of website content and structure; full in-depth knowledge of all things IT related; copywriting; market expansion on and off line; researching of keyword and key phrases and stat analysis.

A word of warning for start up online businesses or bloggers. Be aware of the difference between organic and paid searches. The primary concern when it comes to SEO is organic search, these are results returned through their relevance to search terms rather than through paid advertising (you know those search results that appear at the top of Google denoted by the ‘Sponsored Links’ heading). Webandrank suggests learning as much as possible and doing everything you can before hiring an SEO firm. Webmaster Tools and Webmaster Central Blog are fantastic places to train on SEO and learn how to choosing a SEO company, but without doubt there is a limit to where you can go with this. The truth is Google “doesn’t want” small business to be successful at SEO; Google wants us all to pay for advertising, business is business.

Self-training can only take a business so far, SEO is time consuming and requires in depth knowledge of how the Internet works. An SEO might be the only choice left a part from paid search. Here are some useful questions to ask an SEO firm before deciding to use their services. Do you have a portfolio showing us success for previous clients? Are the SEO efforts backed up by market research? What is your meaning of success (imagine you have a law firm in Chelsea London, if the SEO firm promises high ranking for ‘Chelsea London specialist law firm’ then this is no good you want to be ranking high for ‘London law’)? Do you have experience in my City or Country? What are your SEO techniques? How often will you do stat analysis and how will you communicate these to us? What is your link building strategy?

Some SEO firms are considered as ‘black hat’ due to the overly aggressive techniques used. Working with these firms can have seriously negative effects. Google does not appreciate websites going against their guidelines; the results of doing just this can be decrease in rank or removal from indexing altogether. It is very important that the SEO firm has full transparency and that the business they are helping is aware of all the techniques used. If the SEO firm is using any of the following Webandrank suggest getting away from this firm. Owning shadow domains; trying to sell keywords in the address bar; linking to other clients through doorway pages; no distinguishing between actual search results and paid search; has multiple aliases; can only guarantee success for long keyword phrases; is not listed on the Google index.

Here are two rules of thumb; don’t use SEO firms that spam you; nobody has a special relationship with big G, if somebody says they do then look else where. For any businesses that have been taken for a ride by an SEO firm you can contact the Federal Trade Commission (FTC), either by visiting http://www.ftc.gov/, calling 1-877-FTC-HELP or writing to Federal Trade Commission, CRC-240, Washington, D.C. 20580.

There is a hidden story in this article. It is of course important that you choose a good SEO firm to increase your ranking but with a little savvy this can be easily done. If you want to fix the roof of your house, you’re not going to hire some idiot with no previous experience, no proof of previous work and bad tools. You are going to pick the guy with the new van full of the best tools and a cracking portfolio as a demonstration of all their previous jobs. The hidden story is how much Google controls online activity and the way websites are managed. At every step you must think about what Google likes and wants; the CEO of Webandrank Alessandro Filippi is adamant that big G is a benign power and should not be worried about. As an anarchist at heart it bothers me this total an utter dominance that Mister G has and when it creeps into every aspect of search engine ranking it begins to grate.

There are a lot other factors out there to consider and each web business is different, so take your time, before you sign the contract for hiring a SEO firm.