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Affiliate marketing
Anchor text
Automated submission


Back link


Flash page
Fresh content


Google dance


Home page


Natural listing

Natural rank ( NR )


PPC Pay per click
PPC Campain
Page impresion
Page view
Paid link
Paid listing

Server code
Shopping cart
Site map
Sub category
Submission service


Track traffic



Click bot
Click fraud
Click through rate
Cost per action
Cost per click
Cost per lead
Cost per sale
Cross linkinki


IP address
Inbound link
Internet marketing


Java script


Key phrase
Keyword analysis
Keyword density
Keyword domaine name
Keyword search
Key word tag


Link farm
Link analysis
Link build
Link popularity
Link reputation
Link text




Reciprocal link
Result list


URL submission
Unique user
Unique visitor




web crawler
Web design
Web hosting
Web site promotion






Dedicate server
Deep linking
Description tag
Dinamic content
Domain name


E mail marketing
Ethical SEO


Manual submition
Marketing online
Meta search engine
Meta tag
Mirror site
Natural linsting
Natural position


Search engine
Search engine placement
Search result
Search term



Adsense. Contextual advertising program solution by Google company.In order to put ads on a web page, a JavaScript code must be added to its source code.

Adwords. PPC Google program where webmasters can create their own ads and choose Keywords or keyphrase.

Affiliate marketing. Web site that sells products or services of other Web sites, called affiliates, to help market the products.The affiliate website will display an online advertisement of another website and receives a percentage of sales or some other form of compensation generated by that traffic.

Algorithm. The concept of an algorithm means recording procedures for solving mathematical problems with Advanced hardware and software made to create a superfast search engine (see Google algorithm). The software heart is the PageRank.

Anchor text. Show to the user relevant descriptive or contextual information about the content of the link's destination. The anchor text help the search engine algorithm to provide the optimized results.

Automated submission. Not natural way for submitting website URL by software or tools to allow search engine.

Autoresponder. Software that automatically informs others when they are away from their computers and unable to answer e-mail for a while.


Beta. In software development, a beta test is the second phase of software testing where try system and audience.

Blog. On a Web site, a blog, a short form of Web log or weblog, is a personal journal that is frequently updated and intended for general public consumption. A blog can be a company or product journal.

Bookmarks. A feature supported by web browsers to access frequently viewed web page when saved to this file.

Bot. Robot, automated program see also spider or crawler.

Browser. A user interface, used with the web and other online information services. Also known as a web browser.E.g. Firefox.
Bug. Error in a computer program,The term is used to modern computers to mean an industrial or electrical defect.


Category. Category. In the search engine, it is the place to insert the web site activity (category) Categories can be labeled by short descriptions called tags or elements . (?)

Classification. Use classification to manage data .

Click. E.g. click one link in the web page or click on the Ad .

Click bot. Is an example of a botnet operator attempting a click fraud attack against syndicated search engines see also click fraud .

Click fraud. Online fraud click to steal from the Ad revenue .

Click through rate. Average number of click-throughs per hundred ad impressions, expressed as a percentage.

Code. Etiquette, the code of conduct regarding acceptable online behavior .

Comment . Public hearing statements which provide substantive critiques from all participants in the forum ,blog or website .

Content. Meaning or text, photos, designs contained and communicated , including its emotional, intellectual, symbolic, thematic, and informations element content about services or products .

Copywriting. Process of writing the words that promote a person, business, opinion, or idea not to be confused with copywrite .

Cost per action. CPA cost associated with the effort to acquiring a new customer .

Cost per click. CPC equivalent paid per click pay for action click .

Cost per lead . Pay per sale agreement, the advertiser only pays for sales generated .

Cost per sale . CPS advertising payment model in which payment is based on qualifying sales .

Crawler. Program that visits Web sites and crawl their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a bot or spider.


Data base. An electronic gathering of information organized in some way to make it easy to search, discover, analyze, and manipulate data.

DNS. Domain Name System is the system that translates Internet domain names into IP numbers. A “DNS Server” is a server that performs this kind of translation.

Dedicated server. A type of server where the client leases an entire server not shared with anyone. This is more convenient, as organizations have full control over the server(s), including choice of operating system and hardware, Internet hosting.

Deep linking. Deep Linking is used to offer links to important information that the author wants the user to have easy access to.E.g. if your site linked to the webandrank page http://www.webandrank.com/services/link_building.html this would be a deep link because the site linked to one of web and rank web site pages other than its home page, http://www.webandrank.com/index.html .

Description. Message information that describes your website .

Description tag. An HTML tag used by Web page authors to provide a description for search engine and directory listings.

Dynamic content. Web pages content which changes automatically e.g. the weather information in the website page .

Directory. Organized, categorized listings of Web sites by category put together by human reviewers or software .

Domain name. The unique name that identifies an Internet site. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general.


Email marketing. Promotion of products or services via email which are distinguished between permission marketing and email spam .

External link. External links to your site are the links that reside on pages that do not belong to your domain. Like inbound links, external links play a role in Search Engine Optimization.

Etichal SEO. About quality SEO techniques. Report deceptive sites that violate Google's spam guidelines see also webandrak NR label .


FAQ.Frequently Asked Questions; many Internet sites provide an FAQ page with answers to questions most commonly asked about the site .

FTP.File transfert protocol used to transmit files between computers on the Internet.

Favicon. Icon display on the browser address bar when visitors view or bookmark your web page .

Feed. xml file containing headlines and descriptions also called feed, see also URL feed and feed news .

Flash. Software used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, Flash cannot be "crawled" by search engines.

Frames. Part of the browser screen displaying a particular content, Search engines normally avoid frames, see also noframe tag.

Fresh content . New article or text-photos for your website .


Google dance. Differing Data Centers reporting differing SERPS .During this time SERPs (Search Engine Results Pages) can fluctuate and websites often see a surprising rise or fall in rankings before returning back to normal.


HTML. Hypertext Markup Language. The language of the world wide web easy to learn the basic features, HTML is an essential study for translators hoping to move their work to the web.

Hosting. The central or controlling computer on a network; it provides services accessed by the other computers on the network.

HTTP. Hyper text transport protocol, The basic protocol of the web, used for communication between browsers and web sites.
Home page.The first page retrived when accesing the website.

Hyperlink. Graphic or text string, which, when clicked, opens a new web page or jumps to a new location in the current page.


IP address. Each computer on the Internet has at least one IP address that uniquely identifies it from all other computers on the Internet.

Impression. A single instance of an online advertisement being displayed

Inbound link . Is a link in some website or directory to send a visitor to your site .

Internal link . Beside on pages that belong to your domain.

Internet marketing . Is the action to marketing products or service over the internet .

Intranet . Private computer network to share the information in one company .


Java. A programming language used for writing mobile code, especially for user interfaces, developed by Sun Microsystems.

Java script. A scripting language used to embed executable instructions in a web page.


Key phrase. Phrase searched for in a search command. Phrase Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching.

Keyword. Word searched for in a search command. Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching.

Keyword analysis. Search for keywords related to your website and find the best relation website marketing .

Keyword density. Keywords as a percentage of indexable text words in your website, Density can vary In the context of search engine optimization .

Keyword domaine name.Naming a site after its domain name is important, e.g. www.webandrank.com is about rank on the web in the search engine and is more easy to find the related business. 

Keyword search. Performed in any database that looks for important words in a number of fields at one time.

Key word tag. Information inserted into the "head" area of your web pages. Meta tags is placed in between the "opening" and "closing" of HEAD tags.


Link. Liaison e.g.an electronic connection between two Web sites. Links are usually marked by text that is a different color and/or underlined.

Link analysis. Discovery and finding of all links closely related to your website, algorithms use link-based centrality metrics, e.g. Google Page Rank.

Link building. Build link based on popularity focus in the user to refer the web site content and create value for the web optimization strategy .

Link farm. Google consider link farming as a form of spam and have been implementing actions to banish sites that participate in link farming . The idea behind link farming is to increase the number of sites link you into link exchange programs , often linking your page with website that have nothing to do with your content.A link farm is a form of spamming .

Link popularity . Level of the quantity and quality of websites that link to your site is one of the search engine criterias. 

Link reputation. Is the quality of your link context,link reputation is important for any webmaster and search engine evaluation, they all use link reputation as a major factor in ranking web pages .

Link text. Link text should indicate the nature of the link target to become important factor in search engine optimization. E.g. <a href="http://www.webandrank.com/>international SEO service</a>


Manual submission. Adding a URL to the search engine or directory individually by hand without the use of software .

Marketing online. All internet marketing strategies and techniques .

Meta search engine .Or federate search and metasearch interchangeably that displays results and send user request to multiple search engines .
Meta tag. Tags inserted into documents to describe the document and various aspects about a Web page.

Mirror site. A computer system that contains a duplicate copy of information stored in another system.

Moderator. At a forum, someone entrusted by the administrator to “moderate” discussions within the guidelines .


Natural listing. Are the listings that are not paid for. They are determined by the search engine algorithms for finding, sorting and ranking pages based on relevancy. Natural listings is more accurate results .Paid listings are located in a separate section see also "sponsored listings”.

Natural rank ( NR ). The term Natural Rank is the optimisation procedure used to gain higher natural search engine listings . The label N R refers to marking with the Web and Rank approbation label
one website or Blog .

Navigation. Is all the mechanisms used to implement the website navigation like hypertext, buttons or image maps .

Network. Number of computers connected together to share information and hardware.See also :social web network,clients network,affiliate network.

Newsgroups. Public message boards about news or a specific theme , can be an internet avenue where the users meet and exchange comment .

Newsletter. Periodic publication or letter by e-mail sent only to those people who subscribe highly specific information to a highly targeted audience .See also webandrank.com newsletter .

Nofollow. Robots exclusion standard,hyperlinks with rel="nofollow" attribute would not influence the link target's Page Rank .


Optimization. Processes management service for given to the website the increasing popularity in Google, Yahoo and MSN, and improves the quality and quantity of traffic to a website from search egines rules via natural technique and knowledge for targeted keywords. See also optimization strategy , optimization web page,optimization keyword,optimization search algorithm .

Organic search result. Opposed to the advertised listings. A good position in organic search results viewed most often from the buyers, see olaso NR natural rank webandrank.com .

Outbound link. Send visitors away from your web site providing useful information to users, outbound links going one way and not reciprocal .


PageRank . Combination of elaborate hardware and software represents in democratic way how important a page is on the web. See also Google PR .

Page impression. Generated every time a user views a Google ads page show. See also Google Adword .

Page view. Term used in site statistics as a measure of pages viewed rather than server hits, display frequency,e.g.”count one page view” .

Paid link. Is a links purchased for advertising,Google guideline determine the reputation and the relevancy
which influence PageRank .

Paid listing. Pay for inclusion in search engine or directory index .When users pay for the pay listing . search engines integrate paid placement and paid inclusion listings into their results .

Portal. Gateway provides multiple services, which could include searching capability, news, discussion groups, online shopping etc.

Position. Location in the search engine rank . E.g. Position number one or first position .


Quote. Filter market data, news, charts, original content and commentary to create a complete investment resource.E.g. Request quote for your website .


ROI. Return on investment also rate of profit , is how much profit or cost saving is realized .

Rank. Position in the search engine results.see also webandrank NR and natutal ranking ,

Ranking. Process of positioning website in the search engine, see olso organic ranking and webandrank NR label .

Ratio. It is a comparison of the size of one number to the size of onother number,see olso keywor ratio,visitors ratio,conversion ratio .

Reciprocal link. Agreement between two webmasters to provide a hyperlink within their own website to each other's web site.

Redirection.Technique for moving visitors to a Web page when its address has been changed and visitors are familiar with the old address. Web users often encounter redirection when they visit the Web site of a company whose name has been changed .

Relevancy . Refer to keyword relevancy,content relevancy or link relevancy,is about something relevant in your website .

Result list . When you perform a Google site search you have one result list from the search result, e.g. Click in many result list .

Robot . Is a software repeat the same actions see also web robot


SEM. Search Ehgine Marketing is the process of marketing a site for improved search engine results, olso including a combination of search engine optimization and paid advertising
SEO. Getting your website search engine friendly as to be received and submit as requested by the search engines protocol. Search engines optimization.

SERP. Search Engine Results or listing of web pages returned by seach engine in response to a question by keyword , is the rank results .

Script. Program accompany an HTML document or be embedded directly in it. The program executes on the client's machine when the document loads, or at some other time such as when a link is activated. HTML's support for scripts is independent of the scripting language. File that holds a sequence of commands .

Search engine. The software used to retrieve information from a database or from the Internet e.g. Google,Yahoo,Msn.

Search engine placement. Processes management service for given to your web site the increasing popularity in Google, Yahoo and MSN. Important for online brand and improving the volume and quality of traffic to any website. e.g webandrank.com seaarch engine optimization service .

Search result. When someone searching for information by keyword or keyphrase to a search engine have a search engine result or SERP returned.

Search term. A single term within a query, usually a single word or short phrase.

Semantic Web. Technologies are popular in in areas such as medicine research and life sciences where it can help researchers by aggregating data on different medicines and illnesses that have multiple names in different parts of the planet. That allows a person, or a machine, to start off in one database, and then move through an unending set of databases which are connected not by wires but by being about the same thing.

Server. Program Provides services to other computer programs or users in the same or other computers,the browse in your computer become client of the server when you make a request .

Shopping cart. Software solution provides a website the ability to build a catalog and integrate pages into its site that provide users the ability to shopping and buy products.

Sidebar. One or more columns on the side of most blogs, usually containing a profile of the blogger, blogroll, advertising or other links .

Site map. Page of links that list all the pages in a website with simple HTML links and show the site layout .

Spam. Actions to mailing list or USENET or other networked communications facility as if it was a broadcast medium, by sending the same message to a large of people who didn't ask for it.

Spider. Or spider agent is a program from the search engine crawling providing up-to-date data identifies all the hyperlink in the website .

Stats. Webmaster Tools stats is a program to see website statistic .

Strategy. The organizationís vision, mission, and values. One subset of the firmís overall strategy is its Innovation Strategy market.


Tag. A special string of characters embedded in marked-up text to indicate the structure or format.

Toolbar. Icone tool placed in the computer screen that activate commands or functions when clicked. See also Firefox toolbar .

Tools. Perform essential action in internet such a search,ping,check spelling online and many other .

Track traffic. Program provide visitor statistics report for websites .

Traffic. Amount of data sent and received by visitors to a website,see also build traffic, number visitor,traffic metric,alexa.com .


URL. Uniform Resource Locator; an address that specifies the location of a file on the Internet (e.g http://www.webandrank.com).

URL submission. URL inclusion in the search engine or directory index ,distinguish between sites submitted by individuals and automatically , see also submitspeed.com .

Unique visitor. Unit of traffic to a website, see also report unique visitor .

Upload. Transfer data (program,text,pictures), from a peripheral computer or device to a central remote computer .

Usability. Which visitors are able to use a website includes intuitive navigation and fast loading pages.Website usability have SEO implications .


Visit. On the web some one visit the web page or the advertising ”visit to a Web site “ e.g. Google will visit my website , surfers visit it regularly in my website .

Visitor. Target user visit your website.See also traking the visitor in your website or monitor the visitor .


W3C . The World Wide Web Consortium is a very important standard and a major revision of the markup language for the Website.

Web and rank. International search engine optimization company, provide internet marketing strategy, enables users to increse natural rank NR and visibility in the search engine .

Web crawler.A web indexing program that builds an index by following hyperlinks continuously from web page to web page.

Web hosting. Service providing the storage, connectivity, and web host necessary to serve files for a website,see also web hosting plans .

Web site promotion. Internet marketing strategy management, Search Engine Optimization (SEO) services .

Whois. Sevice information about domaine name owners,domaine server, registrant ect.


XML. Extensible Makup Language.A subset of SGML designed for the semantic web.


ZipZone. information Protocol.A compressed form of a file or archive of multiple files , see also tool like Winzip.


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