Is Google’s no-follow crusade undermining the interlinking nature of their own algorithm?
In 2008 Rae Hoffman tried to question twitter and Google over the decision to make links in the bio section of Twitters user profiles ‘nofollow’; extremely interesting post you should read it sugarrae.com/twitter-lays-down-for-google/.
It is very hypocritical for the core twitter site to be able to prosper off the back of its user’s links but not for its users to be able to prosper from their post writing and link building hard work. If Google have decided that they do not want that web link nofollowed because some twitter profile pages may be automated bots or spammers then it is Google’s job to separate the good from the bad.
The main point is that Google is cleverly building their search engine to help increase Adwords profits. Google is putting all the power with the big and well established online brands. For example if you are a new site and somebody links many porn links to your site you can be forever tarred and may never recover. If somebody tried to do this to an important site it would have no adverse effects. The big, well established and authoritative sites can get away with unnatural behaviour.
Google share holders do not want to see free traffic being generated for small companies or individuals they want them to invest in Adwords to make it up the Google rankings.
In effect Google are stifling web innovation by saying that large networks should be trusted but individuals should not. Through our history you can see that most innovation has come from individuals or small groups and not the existing establishments.
Just remember Google should only search the internet but now it is telling people how to run their businesses. No doubt Google is trying its hardest to restrict all SEO activity so the only way to improve your ranking is to pay for advertising.
The Webandrank team has put together some useful tips to help those small sites to build up their domain authority.
· Start linking as soon as you go live.
· Be patient, your site will need time to mature and gain authority. You can gain authority by having quality links pointing to your site for a long period of time from sites with high authority
· Stay away from spammy tactics or black hat SEO techniques. These techniques are punished by a loss of authority.
· Remember all activity within a domain will affect your authority.
· Interestingly you can test for authority by simply searching ‘www’ and seeing which sites come at the top. These are sites that have existed for a long time, have great inbound links and have stayed away from spamming and SEO black hat marketing techniques.
· The holy grail of building up your authority is getting inbound links from sites with high domain authority. If you can get important and established sites to link to your site then of course you will see high rankings. Unless your cousin works for one of these organisations it is next to impossible. You will just have to create that website or invention that we all needed! Using the Bing operator ‘linkfromdomain:authority.com’ can help you with linking to authorities.
Lets hope that Google can figure out how to create a quantum server. With the creation of this server they can move onto a more latent semantic indexing system, lower the relative value of anchor text and inbound links. Eventually leading to the eradication of nofollow and paid links. This will take years and in the mean time it will take a miracle for any of the small guys to catch up.