Bartering can be traced back to 9000 BC, when shepherds used to trade cattle; from sheep to cows, camels to goats. Then when farming came to existence, grains ad plants where the ‘in-commodity’ in the world of bartering. Bartering may have dissolved over the years, but it has not completely disappeared. It still exists today as the ideal method of business exchange for some businesses seeking to get a leg up on their competition.
Bartering goods and services online provides various advantages. For new firms, who have just started growing their business and building up assets, bartering saves up their cash. Bartering for goods and services is more worthwhile because you can actually feel the value of your own goods and services. Businesses with obsolete inventory or undervalued assets can use bartering because it yields a much better value than liquidating them for cash. The undervalued asset can be traded at closer to book value rather than the market price for something of value or finance all or part of the cost of products or services (e.g., advertising) they need, thus recovering significant amount of lost revenue. Bartering also increases the buying power and consumer base and is a great way to finance businesses. Bartering allows you to trade products, services and/or promotional efforts from media advertising to printing, from accounting to lawyers and dentists’ services etc. Corporate barter transactions can involve trading of millions of dollars worth of goods or services conducted on behalf of large companies.
To get into bartering, businesses must obtain complete information by hiring a bartering consultant or joining an online bartering website/group or finding a bartering club or exchange in your area.
Online barter consultants are familiar with the industry and the advantages and potential disadvantages of bartering. They would be able to help with setting up the barter department of the company and get you started on the right track. If you want to move your business beyond your local boundaries, then you can hire a big firm that lets you barter internationally. The reputation of the consultancy, how long they have been in business, their network with other barter companies, diversity of goods and services they deal in etc, all these things have to be explored when looking for an online barter consultancy.