Because of the dominance of the internet today, it is not surprising that web search is now the way most people find products or services. Telephone books served their purpose in their time, but now mostly go directly into the recycling bins at houses around the country while folks in those same houses jump online and search for what they need. One important piece of knowledge is that more than 65% of online searchers don’t look past the first ten internet results—so that is where you want your site to rank!
Top SEO Ranking Factors
· Anchor text from External Links for your keywords: If you have a “fried pickle” website, you want lots of links with the “fried pickle” anchor text pointing to your site.
· Quantity and quality of External Links: Lots of links are good. Links from sites with higher page ranks are better.
· Diverse sources of links: Links from different sources, in this case, restaurants, gourmet sites, etc. are good.
· Keyword Used in the Title Tag: Be sure your site has “fried pickle” in the title. You want Google to know what your site is about, and what other sites are relevant.
· Trustworthiness of the Domain—you can find this ranking at TrustRank.
Worst Ranking Factors
· Cloaking, and manipulating rankings: Hackers will not help, and this type of behavior will get found and penalized.
· Links from link brokers and link sellers: Sites that really don’t seem to have a topic or theme often are link brokers.
· Links to or from Spam Sites or Pages: Junk links hurt a site much more than help.
· Lots of Downtime: Rankings suffer if the site is frequently out of commission.
Common sense is needed when working with SEO. Google is the largest search engine available, so all it does is give searchers results that match the information they need. Google ranks sites with lots of good, quality links highest. Getting good links is simply a matter of filling your website with relevant, useful, and compelling information—many other websites will link to yours when you have something important to say.
Google’s engineers are constantly tweaking the way the site works to bring the best results to human searchers. Because it is based on links, that is what Google uses to figure out what your site is about and if it can be trusted. Accepting links from anyplace cannot hurt, but reciprocating sometimes can, based on the other site.
Some of the ways that Google works seems a little mysterious, and that is likely because there is some randomness built in to keep everyone guessing, while at the same time having some things that remain stable. If everyone, SEO consultants, business owners, and spammers, all know the exact algorithm of Google’s search engine, we probably would get nothing but junk when we do a search. Google results shift constantly, and in fact, there can be different results served up on two different browsers within the same computer sometimes.
It is important to earn the trust of the big search engine, Google. This means playing by the rules and not trying to trick it into giving you higher rankings than you deserve. Making friends with, and linking to, other sites which also play by the rules will also help your reputation and trust with Google. If Google trusts you, it will let your sites rank more highly and let related sites rank as well. All of this takes time, however, so don’t expect it to happen overnight.
Guest blog post by Denise Gabbard of Discount Vouchers, where you’ll find Dixons discount vouchers and Apple discount codes