TED Can Change Your Internet Life: 100 Websites You Must See

ted webandrank to 100 website.thumbnail TED Can Change Your Internet Life: 100 Websites You Must SeeI have been a keen follower of TED since I discovered them at University. My friend recommended to me TED (technology entertainment design) talks, which are ‘riveting talks by remarkable people, free to the world’. There tag line ‘ideas worth spreading’ I think sums up the philosophy of this organisation. I have watched many of these talks and been absolutely blown away by some of the ideas and research people are putting out there. For example, did you know that there are 6 ways mushrooms can save the world? If you didn’t, watch the Paul Stamets talk and I guarantee it will blow your mind.

I think institutions such as TED and Wikipedia Continue Reading

Venus And Mars Use Internet

men woman webandrank.thumbnail Venus And Mars Use InternetI have been wondering if there is any truth in the myth that there aren’t many women working in the field of search engine optimisation (SEO), opting instead for jobs in Social Media (SM).

Taking a look around some of the articles that tackle this subject you would think it was taboo. Discussing the differences between men and women seems perfectly appropriate to me; the world of business has typically been dominated by men but this has been changing since the 60’s. In the ultra-modern world of the Internet it is important that women don’t get left behind, looking around at all the tech news, tech review, SEO, blog tips, hacker tricks etc they are all dominated by male writers. Continue Reading

Search Engine Marketing For Travel

1175645 hotel building.thumbnail Search Engine Marketing For Travel
Effective search engine  marketing solutions, web optimization and top position in the search engine in today’s downward spiraling financial climate, is massively critical in determining the difference between keeping your business or losing your business, never mind thinking about breaking a profit.

Worldwide hotel and travel bookings have swayed by 6%+ in comparison to last years bookings and cancellations of bookings have dramatically increased above the industry normal to 60%+, even within large multinational hotel chains.

With no way to predict or foresee a turn around from this financial situation, seemingly traditional crisis management techniques such as down sizing, cost and overhead reduction as well as “burying our head in the sands” according to one spokesman, seem to be the only answer many organizations have to offer.

In order to try and identify an answer to this crippling market direction, our researchers talked to management and marketing departments within a number of leading traditional travel agents and worldwide hotel chains. Many pointed towards internet marketing as being the priority solution, though many companies now have to risk further investment into technology, the view is spend now in order to attempt to kick start new revenue lines and stay ahead of the competition.

Online Travel Marketing expert Steve Chadwick tells us, IT decision-makers identify technologies and strategies and give us a clear indication “ That 50% of all travel is booked through the internet system, and then another 40% of all traditional bookings start as research through destination information sites, blogs and travels online community or social website  ”.

Hotels, retailers and wholesale agents are falling victim to this downturn, and unless we adopt a new way of thinking, many traditional business not adopting new technologies and strategies will go out of business,so the. Search engine marketing solution for travel,turis and hospitality industries involves everything from effective website optimization to the copywriting, strating out with someone who knows your industry put you steps ahead of your .Many hoteliers are now having to redefine both their traditional and internet strategy to avoid falling along the wayside, an effective internet strategy is crucial to attracting traffic and more importantly converting visitors to bookings.” commented a representative from a leading online research company.

Some Key Internet Strategies Involve:
1.    Customer Feedback and Experience rating programs.
2.    Multiple site development, to attract visitors that on average visit 3 to 4 sites before making a booking.
3.    Competitor Online Monitoring and Tracking.
4.    Online Incentives such as packages, discount programs.

One hotelier explained that after taking part in an Online Marketing Seminar, and after implanting the above marketing techniques, traffic to bookings increase by 65%, which was 30% higher than the regional norm.

In 2011 it is expected that more than 60% of all Travel and Hotel bookings will be handled by Internet based Travel companies, and that more that 80% of all bookings with be directed by internet marketing strategies. Already we are seeing that global hotel chains are booking now over 50% of all sales through their online systems.

Research also showed that as high 90% of all Travel and Tourism related companies in 2009 had at the very least begun to adopt and integrate internet marketing strategies as a matter of priority. “Industry peers who wish to be ignorant of traveler and customer booking trends are not only losing valuable revenue, but risk potentially loosing a highly valuable audience that now is lacking any form of loyalty.

Key Steps to Success Internet Marketing:
1.    Strong Brand and Customer Friendly Online Identity.
2.    Well Structured and User Friendly website.
3.    Website that manipulates a browsers sense of romance for a holiday destination.
4.    Destination advice and insight into things to do.
5.    Trip and Holiday planning facilities.
6.    Photo albums and Image libraries of recent / past guests.
7.    Strong message of customer service and 24/7 online help.
8.    Industry accreditation and affiliation.
9.    Loyalty program / Reward scheme.

The most important thing to remember when developing an internet marketing strategy is that industry and competitor knowledge is key, also brand engagement, forward thinking ideas, product knowledge and trustworthiness are all critical to coming out top of the pile.

Once an effective and efficient site has been developed, the next step would be to hire or acquire the services of a SEO specialist. The role of a specialist is to ensure that your online presence, your  website are optimized to the max, whilst ensuring that web and internet traffic is driven towards your site. The use of an online editor or copywriter will add relevance and interest to the content of your website as well a topic articles written to raise your online profile and presence.

The cost of creating and adopting an effective search engine online marketing campaign is minimal in monetary sense, when you compare that the actual cost of not investing, could be simply going out of business. For the few hundred dollars a campaign would cost, consider the return on investment to be estimated at 300- 400%.

Priceless where the key word within the travel & tourism industry at the moment is survival !

Blog Thinker

rank website webandrank.thumbnail Blog Thinker  Blogging for Links grow your business opportunities :
Blogging have gained popularly because they enable millions of conversations to take place on the social Internet.The Blogs is an extremely effective media for get a lot inbound links and visitor for your website is one of the first strategies for implementing a traffic opportunities on your site that can bring the most useful benefit to your business.
Many recent studies tried to understanding the size of the Blogosphere,in terms of the number of bloggers and blog readers,all of these studies agree that blogs are now a global phenomenon.Scientists have long known the therapeutic benefit of benefits of writing about personal experiences that it improves memory and sleep.The best way to implement your blog is on a compelling content from subject matter experts, readers want be informed.The blogoshpere is changing very fast.Is good for you content value started to participate in the Social Web is also the best opportunities for promotion of your blog.

State of the Blogosphere / 2008

The Blogosphere is the internet community of all blogs. Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked. Discussions “in the Blogosphere” have been used by the media as a gauge of public opinion on various issues.
Accordig to blogpulse “Republicans John McCain and Sarah Palin are leaders in the blogosphere today based on overall citations,from the Key People ranking on blogpulse.com, holding the first and second slots, respectively. Britney Spears, House Speaker Nancy Pelosi, and Paul Newman round out the top five, while Democrats Joe Biden and Barack Obama are ranked 12 and 14, respective
*   comScore MediaMetrix (August 2008)

o Blogs: 77.7 million unique visitors in the US

o Facebook: 41.0 million | MySpace 75.1 million

o Total internet audience 188.9 million

* eMarketer (May 2008)

o 94.1 million US blog readers in 2007 (50% of Internet users)

o 22.6 million US bloggers in 2007 (12%)

* Universal McCann (March 2008)

o 184 million WW have started a blog | 26.4 US

o 346 million WW read blogs | 60.3 US

o 77% of active Internet users read blogs

Make sure you are submitting quality comment to W.a.R blog is a big opportunities for promote your blog don’t stuff it with links in order to avoid spammy behavior.If you Write a post about one of our articles and link to it, send to us an e-mail about your post, we love it.


 

New Energy Internet Economy

cavo c1.thumbnail New Energy Internet Economy

We exspected the internet to play an increasing role in cutting energy,the future internet represents THE big business opportunity for researchers and corporations by new economic models and create marketing opportunities where they will make profits by reducing CO2 emissions. Growth in the” Internet Economy” can cut energy consumption in two important ways, one, the IT sector consumes less energy than traditional manufacturing, so growth in this sector engenders less incremental energy use, two, the internet economy appears to be increasing efficiency in every sector of the real economy,the more visible aspect is less paper and transportation.

This is a time when the internet economy is expected to grow everywhere and when the internet is expected to be used to directly save energy through all the users.In the same way that the internet changed the way that people exchange information, the emergence of distributed energy resources and continued expansion of demand management programs will significantly change the energy delivery model and necessarily the marketing methods thereby engendered.

Impact of e-commerce on energy and the environment remains the most comprehensive analyses to date on the nature and scope of the internet’s effect on energy consumption and gas emissions. If companies ,or services firms, put their stores and offices on the internet, rather than constructing new retail buildings it would represent an internet structural gain and they would have used the internet to more effectively manage their existing supply chain, it would be an efficiency gain,E.g. :

• replacing commuting with telecommuting
• replacing shopping with teleshopping
• replacing air travel with teleconferencing
• enabling digital transmission or e-materialization of a variety of goods that
are today shipped by truck, train and plane, including formerly printed
material, software, construction materials, and the like
• improving the efficiency of the supply chain
• increasing the capacity utilisation of the entire transportation system

A minute spent traveling uses 8 to 12 times as much energy, respectively, as a minute spent in service buildings or at home . Moreover, one’s home is always using a fair amount of energy, even when one is traveling. Whereas ,the family car uses energy only when it is being driven . Therefore, the incremental energy benefit of spending an extra minute online rather than traveling is even greater than 12 to 1 . Heavy internet users spend less time driving than average so use less energy . A war for access to energy sources has started .