Are Your Keywords Geared for the 3 Key Stages of the Buying Cycle?

Be first to find out about keyword development.

Any good SEO and SEM campaign has to be built around a solid base of relevant keywords. The traditional strategy for keyword development is to take a broader approach (driving maximum amount of traffic to your website); contrary to this idea Webandrank has developed a strategy that is much more specific. Continue Reading

Yahoo Traffic Will Disappear Next Month

yahoo bing webandrank.thumbnail Yahoo Traffic Will Disappear Next MonthYahoo to make the transition to Bing search results very soon.

Do not concern yourself with Yahoo search rankings and the traffic the Yahoo search engine brings to your website. As early as next month, nobody will give a crap about how well you have fooled Yahoo into increasing the rank of your website.

A couple of days ago Yahoo! fired out a communication to its advertisers informing them about the transition of organic search results to those of Bing. The following is an abstract form the e-mail. Continue Reading

How Small Business’ Can Take Advantage of the Social Media Phenomenon

images webandrank blog socialweb article.thumbnail How Small Business’ Can Take Advantage of the Social Media Phenomenon

What are Social Media? Not many people know that in 2004 a new Internet term was coined, ‘Web 2.0’. This tem refers to the way web users can now interact with each other as contributors to website content and not just passively view information on web pages. It is not so much as an update in Internet technology but rather a cumulative change in the way people use the Web. The term Web 2.0 lies behind the term Social Media, and Social Media generally includes web-based communities, web applications, social net-working sites, blogs, wikis, video sharing sites and much more. We are all aware of the ‘facebook generation’ and this is no understatement, facebook website gained 540 million unique users. The great thing about this change in the way people interact on the Web, is that it acts as an equalizer helping small business’ to compete with the huge firms.

I remember working for a government agency and being trained on a new computer system. Along with this training came a kind of motivational talk on the importance of accepting these marketing changes with open arms (which of course was aimed at the older government worker – no ageism implied). At the time I didn’t fully grasp the concept of this but now I realise that it is, adapt or be left behind. This is true within the public sector but it is even more true within the private sector.

Small business’ must not be afraid to adapt to the modern market place and take their business on-line. It can be very off-putting the world of technical computer jargon and the feeling of being dwarfed by large corporations armed with their SEO teams and Internet copywriters. This is the beauty of the socialweb it is helping to democratise all voices on the Internet. So many small business’ have benefitted from utilising the socialweb; food-outlets, retail companies, niche companies, they have been able to access huge markets and reap the financial dividends.

Going global, is a term banded around but through Social Media websites it is possible to take your small business to the global level. Have you ever been browsing the Internet and been massively annoyed by distracting adverts; me and many people have. It is now better to build up your brand or business through the placement of marketing messages seamlessly into on-line contents.

Social Media is able to spread unique messages and with extreme rapidity. Internet viral marketing has existed for many years now combine this with the socialweb and you have a set of tools to quickly build a huge buzz around your brand or business. Here is one example; create a hip and trendy video with a marketing message embedded, post it to some friends on facebook, the friends of friends will get to see it and might then share it with some more friends on twitter. You have just tapped thousands if not millions of potential clients.

The world of Social Media is absolutely massive and is expanding rapidly, this article has barely even began to break the surface of the socialweb monolith. If you do plan to enter into this world of tweets, blog post, SEO, Internet copywriting then there are some things to remember:

•    Online business’ that help their customers to share their contents and experiences are seeing a growth in traffic.
•    Making multiple social network options available for your users will increase the amount of participating users.
•    If you do have multiple network options make sure the user experience is optimized and varied.
•    Some people have a problem with the privacy aspect of Social Media but with the right sort of savy its possible to stay safe.
•    Utilizing socially referred traffic is becoming as important as SEO and SEM techniques in growing website traffic and market analysis.

The socialweb is now the new powerful direct marketing engine.

Blog Thinker

rank website webandrank.thumbnail Blog Thinker  Blogging for Links grow your business opportunities :
Blogging have gained popularly because they enable millions of conversations to take place on the social Internet.The Blogs is an extremely effective media for get a lot inbound links and visitor for your website is one of the first strategies for implementing a traffic opportunities on your site that can bring the most useful benefit to your business.
Many recent studies tried to understanding the size of the Blogosphere,in terms of the number of bloggers and blog readers,all of these studies agree that blogs are now a global phenomenon.Scientists have long known the therapeutic benefit of benefits of writing about personal experiences that it improves memory and sleep.The best way to implement your blog is on a compelling content from subject matter experts, readers want be informed.The blogoshpere is changing very fast.Is good for you content value started to participate in the Social Web is also the best opportunities for promotion of your blog.

State of the Blogosphere / 2008

The Blogosphere is the internet community of all blogs. Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked. Discussions “in the Blogosphere” have been used by the media as a gauge of public opinion on various issues.
Accordig to blogpulse “Republicans John McCain and Sarah Palin are leaders in the blogosphere today based on overall citations,from the Key People ranking on blogpulse.com, holding the first and second slots, respectively. Britney Spears, House Speaker Nancy Pelosi, and Paul Newman round out the top five, while Democrats Joe Biden and Barack Obama are ranked 12 and 14, respective
*   comScore MediaMetrix (August 2008)

o Blogs: 77.7 million unique visitors in the US

o Facebook: 41.0 million | MySpace 75.1 million

o Total internet audience 188.9 million

* eMarketer (May 2008)

o 94.1 million US blog readers in 2007 (50% of Internet users)

o 22.6 million US bloggers in 2007 (12%)

* Universal McCann (March 2008)

o 184 million WW have started a blog | 26.4 US

o 346 million WW read blogs | 60.3 US

o 77% of active Internet users read blogs

Make sure you are submitting quality comment to W.a.R blog is a big opportunities for promote your blog don’t stuff it with links in order to avoid spammy behavior.If you Write a post about one of our articles and link to it, send to us an e-mail about your post, we love it.


 

More traffic in Google less in Yahoo

7 More traffic in Google less in YahooHigh ranking traffic in Google,this april the traffic in Google passed the number of visitor to the search engine Yahoo for 141.1   million monthly unique visitors in front of 140.6 million unique visitors.For the first time Mr Google take the command  in the traffic rank . Google has long been the Internet’s leader in search and also with YouTube, but its audience has trailed Yahoo’s when counting other services such as e-mail and photo sharing. Mr G lead in Internet search traffic helps it charge more for advertisements displayed next to query results. The company’s advertising fees per search were as much as 70 percent higher than Yahoo’s at the end of last year. However, ComScore’s analysis shows that Yahoo still leads in page views, with 33.6 billion page views, higher than Google’s 28.7 billion page views. That suggests, Yahoo’s visitors  return more often and make  search  foe different key word .Behind Google and Yahoo, the top 10 Web destinations were, in descending order, the Web sites of Microsoft (NASDAQ: MSFT), AOL, Fox Interactive Media, eBay (NASDAQ: EBAY), Wikipedia, Amazon (NASDAQ: AMZN), the Ask network and Time Warner (excluding AOL) .  Yahoo on Sunday confirmed with Microsoft that it was not interested in pursuing an acquisition of all of the company but it remained open to pursuing any deal in the best interest of stockholders.

New Alexa.com ranking

linkpop New Alexa.com ranking

How your web site or blog rank after the new Alexa Ranking system, will be much closer to what you asked for?

The new system aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users . Where they are anonimously computed to present the traffic rankings shown as the new Alexa Ranking . The three month change is obtained by matching up the current rank with its rank from the previous three months , perahaps Alexa removed the old rankings system . Related new rank listings can be ordered by popularity , user rating , alphabetically.
Peoples with Alexa Toolbar visit your site still one important source to feed the new algoritm so encouraging your readers to install the official Alexa toolbar, Sparky , webmaster are welcome to increase more your pages viewed by Alexa Toolbar users so multiple views on the same page by the same user on the same day are counted once for the new method.
The new rankings should better reflect the interests and surfing habits of the broader population of Web users and support you getting a better advertisement offer or increase your web authority.
Another advantage you get from Alexa new ranking is to provides the clear view of your web site and your competitors performance comparison and also whe the visitor come in yours pages for the first time and they saw your site no ranked
they would think that they’re the only one visiting the web site and very few else did. This can affect your sell and popularity they just the site,but having a significant Alexa Rank can provide more reason for trust your products and services.
I think the new ranking is more reliable than previous one. Before the publisher can manipulate the ranking by just install the Alexa toolbar and visit the site many times to increase the ranking, but the new system have better calculation
about the factors like;demographic distribution,the amount of users who might not use the toolbar and geolocations.
I believe Alexa.com has finally understood that its ranking system, although which was a sort of industry standard, was not quite authentic because it was dependent only on its toolbar users.
Now you can easily compare your website’s performance and you should take into more consideration your audience for the right Web site monetization strategy.