Disclaimer: the following posting for the Webandrank blog is based on the research paper titled “Web Service Ranking in Service Networks” by John Gekas, accepted at the 3rd European Semantic Web Conference (ESWC 2006), as well as other copyrighted material, referenced at the end of the posting. For more information on the presented subjects and the accompanying research papers, please visit https://sites.google.com/site/johngekas/Publications
Web Ranking Algorithms and Applications – an introduction
Web Ranking basics
From the SEO marketing point of view, it is assumed that ranking of web sites / documents depends on 2 main factors:
1. Relativity of the website content to the search terms in question, and
2. Popularity of the website.
In other words, the more relevant the website’s content is deemed in comparison to specific search terms, the higher it will rank. Furthermore, the more popular a website is (ie. the more traffic it generates and/or the more links it has), the more “authoritative” it is considered to be, and thus the higher it is ranked. Continue Reading