Regus is a company that provides workplace solutions in 75 countries. Regus conducted a study of 1 MILLION BUSINESSES to measure how relevant and how useful social media is in targeting today’s business world.
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% Company successfully using Business Social Network for new customer acquisition 2010
South Africa 43%
Indian, Mexican, Spanish and Dutch companies are floating around the 50% mark for those taking advantage of social media to acquisition new business. The UK also gained a score of 80 in the business networking index with India gaining a score of 127.
The study shows that social networks are now actively used by 50% – 75% of companies’ world wide with 40% of those companies being able to find new customers. Who would have thought that companies would actually factored Twitter, Facebook, LinkedIn into their budgets but the survey is showing that 27% of businesses are currently devoting some of the marketing budget to social networking.
How are businesses actually using social networks?
58% staying in touch with business contacts.
54% getting together with special interest groups.
54% discovering new business information
51% organising/connecting/managing customer groups
What where the anomalies discovered by the Regus team.
Many social networks have functions helping people find work (LinkedIn for example) but only 22% of business people have used social networks to find a new job.
The sceptics still live on with 34% of the people surveyed believing that business social networks will never be a significant method of reaching new customers.
This one we like the best, there is only a small difference between the usage of social networks between the small, medium and large companies. Social networking is cheap and easy to use and can be taken advantage of by a company of any size, this is the true democratic nature of the internet.
The survey is proving hands down that the social media is playing an increasingly important role in the business world. It is becoming natural for people not only to connect with friends and families, but also with ex-colleagues, current co-workers and other people they want to make business with.
The survey makes a bold statement, claiming that they can put to rest all rumours that social networking does not have a return on investment. They suggest the survey is showing clearly that businesses are profiting from tweeting, digging, buzzing, linking in etc.