Web and Rank Australian Search Engine Placement Service


Darren Lee 150x150 Web and Rank Australian Search Engine Placement Service

CEO of Web and Rank, Alessandro Filippi, is pleased to announce that Web and Rank is teaming up with Darren Lee to offer the Web and Rank search engine placement service in Australia. Web and Rank’s unique ability at international search engine optimization and placement services combined with Darren Lee’s expertise in marketing and business development give Web and Rank Australia the leverage to corner the SEO market in Australia.

Darren Lee is an innovative and results-driven marketing professional with a 20 year record of success in delivering record profit growth in business operations in Australia, New Zealand and South Africa. Together with Web and Rank, Darren will provide a local service specialising in revitalizing operations and reinvigorating underperforming companies to drive strong and sustainable sales gains and cost reductions through our web ranking service.


Darren has a proven track record, and excels in the management of business development and promotion through the analysis of products, markets and opportunities to introduce strategic online web placement solutions to drive competitive performance.


He understands how to market to achieve business growth.  As business development manager for a market leading pathology laboratory in Western Australia, he was able to develop the commercial department resulting in a revenue growth of over 230%.


As co-founder of IKAT Computing, a developer and reseller of Medical Practice Management computer software for the medical, dental and related markets, Darren was responsible for all company sales, marketing and for establishing a nation-wide dealer network.


Developing business in Australia provides an exciting prospect due to the continued growth of the economy and readiness of Australians to accept the new era of technology.  Web and Rank Australia aim to corner the Australia Search Engine Placement Service market as we offer a world-leading web ranking service to assist businesses to take full advantage of the online market.


The Potential of the Australian Market

The Australian economy has proved to be extremely resilient and has continued to grow despite the major economic global slowdown of 2008-2009. The National Australia Bank (NAB) is expecting the Australian economy to grow 2.5% this year, accelerating to 3.7% in 2012. More good news comes in the expected drop in unemployment from 4.9% to 4.5% by 2012, compared with UK unemployment of 7.9% this is positively good. Recent booms in mining amongst other industries have proved to be excellent for Australia and Australians by driving growth and driving consumers into the shops. This is backed by the NAB’s 15 point rise in the business profitability index, leaving it at an index reading of +10 points.


As reported on the Web and Rank blog last week, Australians are being forced to buy from foreign owned shops when buying online. A figure of 43% of local sales online was quoted as going offshore shows the dire situation for Australian retailers. The problem is not that Australians don’t want to buy domestically it’s that the Australian owned businesses are not competing with the aggressive foreign online marketing. The UK and US are dominating in Australia because they have the brands, the stock, the investment and a head start in online marketing.


The Global Information Technology Report

With the right investments Australian businesses can start to claw back their domestic market from the foreign invasion. The domestic market is willing too, this is where Web and Rank can help Australian businesses to increase their online exposure and gain their share on the lucrative online business market.



Darren Lee
Web and Rank Australia
PO Box 459, Quinns Rocks
Western Australia 6030
Tel:     +61 8 9562 1412
Mob:     +61 416 360 802 Email: