Google have been making sweeping changes to its search algorithms in an attempt to down grade low-quality sites. The sweeping updates have been done under the alias “Panda”, and have mostly had detrimental results for content farms.Google have been trying to help us genuine Website owners by giving advice on what constitutes a respected Website, at the same time not giving too much away in terms of actual ranking signals used in its algorithms.(So all work for free in order to make a good content).
In an article posted yesterday, Google has never been so explicit in what they expect from respected, good quality Websites. In the article, Amit Singhal sets out a set of questions to help us ‘step into Google’s mindset’ and provide guidance for web masters.
For the original article (which I suggest you read) click here, for these priceless questions I have repeated them below.
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
Google are obviously on a bad content rampage, expecting Websites to post articles of encyclopedic quality.